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Blog | Jackson River

Giving Tuesday 2019, Where We Gave
Giving Tuesday is one of my favorite days, not because our clients are so successful (they rocked it this year, we’re seeing double digit year-over-year growth) but because I get to make the Jackson River annual company match, where our staff are encouraged to donate to a cause near and dear to them (not necessarily one of our clients) and I’ll match it.
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8 Relationship Tips for Mission & Fundraising to Live in Harmony
Mission fuels fundraising, fundraising enables mission. Neither can exist without the other. The differences of opinions between program delivery and development teams tend to not be overtly aggressive (i.e. I personally have not witnessed things come to blows, but if you have, PM me). Still, the two groups often have very different points of view. So why do these two
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Debbie Downer or Pollyanna: Who Writes Better Fundraising Copy?
When it comes to fundraising, which delivers better results: doom and gloom? Or hope? I’ve been pondering the idea of framing, the way we present information to prospective and current donors, both positive and negative, in hopes of securing a contribution. While there are academic studies on behavioral biases, there is not an overwhelming body of research when it comes to the
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Can Chatbots Improve Donor Experiences? [Podcast]
Our CEO Alice was recently interviewed on the Smart Communications Podcast, hosted by Big Duck, on what nonprofits can learn from the consumer marketing space. Listen to Alice talk everything from customer experience to chatbots to emerging payment methods [19 minutes].Here's a short excerpt from the transcript:Sarah Durham: So what is happening in the consumer marketing space
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5 Insights on Search
PPC search has been a steady workhorse when it comes to donations-focused, down-funnel strategies: It’s relatively cost-efficient with a solid ROI (when done right). But what about all the fancy new stuff, like AI learning and audiences and voice? Having done some research of my own, I reached out to an old friend, Eric Werner, for an opinion.
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Marketing Automation: How to Avoid the Rabbit Hole
About 307,000,000. That is the number of search results Google spits out in response to “marketing automation.” I am not going to undertake the gargantuan task of distilling all this information into a scannable read. Instead, I will share a few of the topics and considerations, far from comprehensive given the vastness of the subject, to begin thinking about your marketing
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Explore the Frontier of Facebook Fundraising: Messenger
This is a guest contribution by our smart friend Olga Moshinsky Woltman of LemonSkies. It’s the first of a two-part series on the recent impact of Facebook on fundraising in the social sector. Facebook fundraising is like a really big deal, as in hit-the-billion-dollar-mark in November, and we will likely see its continued expansion and growth. Loads of Facebook users are now
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Like a Wrecking Ball: Facebook Birthday Fundraisers
This is a guest contribution by our smart friend Olga Moshinsky Woltman of LemonSkies. It’s the first of a two-part series on the recent impact of Facebook on fundraising in the social sector. Fundraising via Facebook is a big deal. Circa 2015, we used to occasionally post an appeal with a link to a form (gasp), with no expectations for meaningful revenue. The Facebook donate
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Springboard Highlights from #GivingTuesday 2018
And that's a wrap. #GivingTuesday 2018 has celebrated its 7th birthday, ushered in the year-end fundraising season, raised $380 million USD for causes around the globe, and already saved the date for its 8th birthday (December 3, 2019).Over the past several years, we've been reporting emergent #GivingTuesday trends as the movement has matured.
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