Blog | Jackson River

As part of our ongoing commitment to public media, Jackson River is pleased to offer this free webinar to help stations of all sizes maximize revenue during the year-end giving season.

It’s been a year. Pandemic. Protests. Wildfires. Murder hornets. But what about fundraising, you say? And how do we prepare for giving season in this unpredictable and unsettling year?

Learn about Salesforce and donation processing in order to improve and optimize your fundraising strategies based on relevant data and digital initiatives.

Salesforce is an incredibly customizable CRM for any industry. These Salesforce CRM donation apps and integrations can help build your nonprofit’s system.

Giving Tuesday is one of my favorite days, not because our clients are so successful (they rocked it this year, we’re seeing double digit year-over-year growth) but because I get to make the Jackson River annual company match, where our staff are encouraged to donate to a cause near and dear to them (not necessarily one of our clients) and I’ll match it.

Mission fuels fundraising, fundraising enables mission. Neither can exist without the other. The differences of opinions between program delivery and development teams tend to not be overtly aggressive (i.e. I personally have not witnessed things come to blows, but if you have, PM me). Still, the two groups often have very different points of view. So why do these two

When it comes to fundraising, which delivers better results: doom and gloom? Or hope? I’ve been pondering the idea of framing, the way we present information to prospective and current donors, both positive and negative, in hopes of securing a contribution. While there are academic studies on behavioral biases, there is not an overwhelming body of research when it comes to the

Our CEO Alice was recently interviewed on the Smart Communications Podcast, hosted by Big Duck, on what nonprofits can learn from the consumer marketing space. Listen to Alice talk everything from customer experience to chatbots to emerging payment methods [19 minutes].Here's a short excerpt from the transcript:Sarah Durham: So what is happening in the consumer marketing space

PPC search has been a steady workhorse when it comes to donations-focused, down-funnel strategies: It’s relatively cost-efficient with a solid ROI (when done right). But what about all the fancy new stuff, like AI learning and audiences and voice? Having done some research of my own, I reached out to an old friend, Eric Werner, for an opinion.

About 307,000,000. That is the number of search results Google spits out in response to “marketing automation.” I am not going to undertake the gargantuan task of distilling all this information into a scannable read. Instead, I will share a few of the topics and considerations, far from comprehensive given the vastness of the subject, to begin thinking about your marketing