Blog | Jackson River

ICYMI: Optimizing Year-End Fundraising for Public Media
Jackson River recently hosted a webinar with Brady Josephson from NextAfter Institute, who presented research-backed strategies to optimize online giving for public media, with a special emphasis on year-end giving. Some of the findings are listed below, along with examples of how Springboard supports these proven strategies to increase both the volume and total amount of
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Giving Tuesday 2019, Where We Gave
Giving Tuesday is one of my favorite days, not because our clients are so successful (they rocked it this year, we’re seeing double digit year-over-year growth) but because I get to make the Jackson River annual company match, where our staff are encouraged to donate to a cause near and dear to them (not necessarily one of our clients) and I’ll match it.
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8 Relationship Tips for Mission & Fundraising to Live in Harmony
Mission fuels fundraising, fundraising enables mission. Neither can exist without the other. The differences of opinions between program delivery and development teams tend to not be overtly aggressive (i.e. I personally have not witnessed things come to blows, but if you have, PM me). Still, the two groups often have very different points of view. So why do these two
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Debbie Downer or Pollyanna: Who Writes Better Fundraising Copy?
When it comes to fundraising, which delivers better results: doom and gloom? Or hope? I’ve been pondering the idea of framing, the way we present information to prospective and current donors, both positive and negative, in hopes of securing a contribution. While there are academic studies on behavioral biases, there is not an overwhelming body of research when it comes to the
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Can Chatbots Improve Donor Experiences? [Podcast]
Our CEO Alice was recently interviewed on the Smart Communications Podcast, hosted by Big Duck, on what nonprofits can learn from the consumer marketing space. Listen to Alice talk everything from customer experience to chatbots to emerging payment methods [19 minutes].Here's a short excerpt from the transcript:Sarah Durham: So what is happening in the consumer marketing space
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5 Insights on Search
PPC search has been a steady workhorse when it comes to donations-focused, down-funnel strategies: It’s relatively cost-efficient with a solid ROI (when done right). But what about all the fancy new stuff, like AI learning and audiences and voice? Having done some research of my own, I reached out to an old friend, Eric Werner, for an opinion.
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