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Seth Merritt

Seth Merritt

1Dec 2020

Giving Tuesday 2020: Strategies, Outcomes & What's Next!

Trends and Research
Success! Donors have been stepping up in amazing ways in 2020, and this continued with Giving Tuesday. According to GivingTuesday.org, total giving increased from $1.97 billion to $2.47 billion in... Read more »
Seth Merritt

Seth Merritt

1Nov 2020

ICYMI: Strategies to Increase Sustainer Donations

Trends and Research
In our last post, we shared NextAfter’s strategies to increase year-end giving. This time, we’ll take a look at their research-proven tips for increasing sustainer donations. The following... Read more »
Seth Merritt

Seth Merritt

1Oct 2020

ICYMI: Optimizing Year-End Fundraising for Public Media

Trends and Research
Jackson River recently hosted a webinar with Brady Josephson from NextAfter Institute, who presented research-backed strategies to optimize online giving for public media, with a special emphasis... Read more »
Tom Williamson

Tom Williamson

1Oct 2020

Public Media Webinar: Five Research-Proven Strategies to Optimize Year-End Giving

Events
As part of our ongoing commitment to public media, Jackson River is pleased to offer this free webinar to help stations of all sizes maximize revenue during the year-end giving season. NextAfter... Read more »
Olga Moshinsky Woltman (guest author)

Olga Moshinsky Woltman (guest author)

1Sep 2020

Get Your 2020 #GivingTuesday Plan Together

Trends and Research
This is a guest post by our smart friend Olga Moshinsky Woltman of LemonSkies. It’s been a year. Pandemic. Protests. Wildfires. Murder hornets. But what about fundraising, you say? And how do we... Read more »