WBEZ Experiences Substantial Increase in Conversions With A/B Testing
WBEZ (Chicago’s NPR news station) depends on Springboard’s analytics to provide valuable insights helping to shape fundraising strategy and donor experience.
30% greater revenue per session with a new streamlined form
7.4% of one-time donors in test group converted to annual sustainers
3.5% of one-time donors in test group converted to monthly sustainers
We’re fortunate to have some of the world’s best causes on our client roster.
Jackson River is proud to serve some of the most influential, innovative nonprofits in the world. We help our clients raise money for global humanitarian crises, promote equal rights and access, and catalyze environmental action to save animals and the planet. 100% of our work is from referrals from happy clients and partners.