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Blog | Jackson River

Posts about Trends and Research:
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Trends in Public Media Fundraising
Public media stations around the country rely on Springboard’s digital fundraising solutions, and product manager Megan Farrington identifies new features and functions to keep our clients in the vanguard of digital fundraising. As a result of her hands-on experience, she’s an expert on current trends in public media fundraising.
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Giving Tuesday 2020: Strategies, Outcomes & What's Next!
Success! Donors have been stepping up in amazing ways in 2020, and this continued with Giving Tuesday. According to GivingTuesday.org, total giving increased from $1.97 billion to $2.47 billion in the United States—a 25% increase over Giving Tuesday 2019.For Springboard clients, the year-over-year increase was even larger.
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ICYMI: Strategies to Increase Sustainer Donations
In our last post, we shared NextAfter’s strategies to increase year-end giving. This time, we’ll take a look at their research-proven tips for increasing sustainer donations. The following recommendations are based on NextAfter’s years of benchmarking research into online giving, including “mystery donor” studies of the online giving experience of 56 PBS stations in 2019 and
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ICYMI: Optimizing Year-End Fundraising for Public Media
Jackson River recently hosted a webinar with Brady Josephson from NextAfter Institute, who presented research-backed strategies to optimize online giving for public media, with a special emphasis on year-end giving. Some of the findings are listed below, along with examples of how Springboard supports these proven strategies to increase both the volume and total amount of
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8 Relationship Tips for Mission & Fundraising to Live in Harmony
Mission fuels fundraising, fundraising enables mission. Neither can exist without the other. The differences of opinions between program delivery and development teams tend to not be overtly aggressive (i.e. I personally have not witnessed things come to blows, but if you have, PM me). Still, the two groups often have very different points of view. So why do these two
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Debbie Downer or Pollyanna: Who Writes Better Fundraising Copy?
When it comes to fundraising, which delivers better results: doom and gloom? Or hope? I’ve been pondering the idea of framing, the way we present information to prospective and current donors, both positive and negative, in hopes of securing a contribution. While there are academic studies on behavioral biases, there is not an overwhelming body of research when it comes to the
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Can Chatbots Improve Donor Experiences? [Podcast]
Our CEO Alice was recently interviewed on the Smart Communications Podcast, hosted by Big Duck, on what nonprofits can learn from the consumer marketing space. Listen to Alice talk everything from customer experience to chatbots to emerging payment methods [19 minutes].Here's a short excerpt from the transcript:Sarah Durham: So what is happening in the consumer marketing space
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