null

Blog | Jackson River

jackson-river
Becoming a Digital-First Organization
Fifteen years ago, "online" was the big buzzword in the nonprofit sector. Online advocacy. Online fundraising. Online communications. It was all about engaging your constituents online. Of course, all this was done in parallel to the traditional offline efforts, which included direct mail, phone fundraising, print ads, and more. Then new buzzwords entered the mix—social,
Read More
jackson-river
Team Perspective: 5 Factors in the Success of NRDC’s Website Launch
Jackson River is thrilled to announce that earlier this month, the Natural Resources Defense Council launched their new website. Depending on how you define the “beginning” of this capstone endeavor to align decades of research and policy work with an updated communications strategy, the new site is somewhere between 1 and 5 years in the making, so it is with great pleasure
Read More
jackson-river
Client Viewpoint: Using Springboard for Advocacy
Advocacy is central to the Drug Policy Alliance’s mission. Since DPA began using Springboard to target its supporters in September, they’ve seen an impressive 15% response rate on calls-to-action and 95% deliverability rate of their messages to decision-makers. We asked Megan Farrington, Digital Director at DPA, to tell us more.
Read More
jackson-river
Seven reasons we started Jackson River
Back in 2008, when Tom, TJ and I started talking about what our company would look like, we had some big ideas. Looking back on those early conversations and reflecting on where we are now, I wanted to share seven of the reasons we decided to start Jackson River, and highlight how far we've come.
Read More
jackson-river
How To Be A Virtual Company
We were pleased as punch to be included in Mashable’s recent piece on "How to Score a Job at a Virtual Company" and FlexJobs’ "26 Virtual Companies That Thrive on Remote Work." Back in 2008, our founders set out to create a company in which they actually wanted to work. Our clients are located all over the world, so why shouldn’t we be?
Read More
jackson-river
The Joys of Digital, Flexible Work
When I wrote "Big news: Maggie and I are moving to Portland, Maine in February!" the responses I received ranged from "congratulations!" to "we're going to miss you here in DC!” but my job was never in question. The quality of my work would go unchanged, and I would be just as engaged with my day-to-day responsibilities at Jackson River...
Read More
jackson-river
Connecting the Dots
I was recently asked to speak to a group of students who would soon graduate from my alma mater. The topic: how do you use your Women and Gender Studies master's degree in your career? The answer is not one easily articulated without a little thought, especially knowing that the answer will be presented to a room full of anxious students...
Read More