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Misty McLaughlin

Misty McLaughlin

1Jun 2019

Can Chatbots Improve Donor Experiences? [Podcast]

Trends and Research
Our CEO Alice was recently interviewed on the Smart Communications Podcast, hosted by Big Duck, on what nonprofits can learn from the consumer marketing space. Listen to Alice talk everything from... Read more »
Olga Moshinsky Woltman (guest author)

Olga Moshinsky Woltman (guest author)

1Jun 2019

5 Insights on Search

Trends and Research
PPC search has been a steady workhorse when it comes to donations-focused, down-funnel strategies: It’s relatively cost-efficient with a solid ROI (when done right). But what about all the fancy... Read more »
Olga Moshinsky Woltman (guest author)

Olga Moshinsky Woltman (guest author)

1May 2019

Marketing Automation: How to Avoid the Rabbit Hole

Trends and Research
This is a guest post by our smart friend Olga Moshinsky Woltman of LemonSkies. About 307,000,000. That is the number of search results Google spits out in response to “marketing automation.” I am... Read more »
Olga Moshinsky Woltman (guest author)

Olga Moshinsky Woltman (guest author)

1Apr 2019

Explore the Frontier of Facebook Fundraising: Messenger

Trends and Research
This is a guest contribution by our smart friend Olga Moshinsky Woltman of LemonSkies. It’s the second of a two-part series on the recent impact of Facebook on fundraising in the social sector.... Read more »
Olga Moshinsky Woltman (guest author)

Olga Moshinsky Woltman (guest author)

1Mar 2019

Like a Wrecking Ball: Facebook Birthday Fundraisers

Trends and Research
This is a guest contribution by our smart friend Olga Moshinsky Woltman of LemonSkies. It’s the first of a two-part series on the recent impact of Facebook on fundraising in the social sector. ... Read more »