Seth Merritt
Director of Business Development
In our last post, we shared NextAfter’s strategies to increase year-end giving. This time, we’ll take a look at their research-proven tips for increasing sustainer donations. The following recommendations are based on NextAfter’s years of benchmarking research into online giving, including “mystery donor” studies of the online giving experience of 56 PBS stations in 2019 and 70 public radio stations in 2020.
Read more » Seth Merritt
Director of Business Development
Jackson River recently hosted a webinar with Brady Josephson from NextAfter Institute, who presented research-backed strategies to optimize online giving for public media, with a special emphasis on year-end giving. Some of the findings are listed below, along with examples of how Springboard supports these proven strategies to increase both the volume and total amount of online donations.
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Tom Williamson
President and COO
As part of our ongoing commitment to public media, Jackson River is pleased to offer this free webinar to help stations of all sizes maximize revenue during the year-end giving season.
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Olga Moshinsky Woltman (guest author)
Digital Fundraising Executive & Revenue Growth Catalyst
It’s been a year. Pandemic. Protests. Wildfires. Murder hornets. But what about fundraising, you say? And how do we prepare for giving season in this unpredictable and unsettling year?
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Alice Hendricks
Founder & Advisor
Giving Tuesday is one of my favorite days, not because our clients are so successful (they rocked it this year, we’re seeing double digit year-over-year growth) but because I get to make the Jackson River annual company match, where our staff are encouraged to donate to a cause near and dear to them (not necessarily one of our clients) and I’ll match it. Here is a sampling of where we gave this year, and of course it’s never to late to contribute if you too are moved by one of these groups.
— Alice Hendricks, CEO
