Blog

Alice Hendricks

Founder & Advisor

04Dec

Giving Tuesday 2019, Where We Gave

Our Company

Giving Tuesday is one of my favorite days, not because our clients are so successful (they rocked it this year, we’re seeing double digit year-over-year growth) but because I get to make the Jackson River annual company match, where our staff are encouraged to donate to a cause near and dear to them (not necessarily one of our clients) and I’ll match it. Here is a sampling of where we gave this year, and of course it’s never to late to contribute if you too are moved by one of these groups.
— Alice Hendricks, CEO

Read more »

Olga Moshinsky Woltman (guest author)

Digital Fundraising Executive & Revenue Growth Catalyst

27Nov

8 Relationship Tips for Mission & Fundraising to Live in Harmony

Trends and Research
Mission fuels fundraising, fundraising enables mission. Neither can exist without the other. The differences of opinions between program delivery and development teams tend to not be overtly aggressive (i.e. I personally have not witnessed things come to blows, but if you have, PM me). Still, the two groups often have very different points of view. So why do these two departments in organizations, working for the same cause, still find themselves so often at odds with one another? And what does it take to create a culture of collaboration? Read more »

Olga Moshinsky Woltman (guest author)

Digital Fundraising Executive & Revenue Growth Catalyst

05Sep

Debbie Downer or Pollyanna: Who Writes Better Fundraising Copy?

Trends and Research

When it comes to fundraising, which delivers better results: doom and gloom? Or hope? I’ve been pondering the idea of framing, the way we present information to prospective and current donors, both positive and negative, in hopes of securing a contribution. While there are academic studies on behavioral biases, there is not an overwhelming body of research when it comes to the impact of positive versus negative spin on charitable giving. So let’s break down what we do know.

Read more »

Misty McLaughlin

Vice President, Consulting

25Jun

Can Chatbots Improve Donor Experiences? [Podcast]

Trends and Research

Our CEO Alice was recently interviewed on the Smart Communications Podcast, hosted by Big Duck, on what nonprofits can learn from the consumer marketing space. Listen to Alice talk everything from customer experience to chatbots to emerging payment methods [19 minutes].

Here's a short excerpt from the transcript:

Read more »

Olga Moshinsky Woltman (guest author)

Digital Fundraising Executive & Revenue Growth Catalyst

07Jun

5 Insights on Search

Trends and Research

PPC search has been a steady workhorse when it comes to donations-focused, down-funnel strategies: It’s relatively cost-efficient with a solid ROI (when done right). But what about all the fancy new stuff, like AI learning and audiences and voice? Having done some research of my own, I reached out to an old friend, Eric Werner, for an opinion.

Read more »

Pages

How Can We Help?

We’d like to catalyze support for your cause.

Contact Us

Copyright © Jackson River. All rights reserved.

Our Commitment to Diversity, Equity, and Inclusion

At Jackson River, we acknowledge and honor the fundamental value and dignity of all individuals. We are committed to creating and maintaining an environment that respects diverse traditions, heritages and experiences.

In our daily work, we seek to be conscious of and address the deeply entrenched practices, cultural norms, and decision making structures that perpetuate inequities and continue to learn and act to combat institutional racism and unconscious bias. We approach our work on diversity, equity, and inclusion with thoughtful optimism and sustained commitment. When we fall short, we will examine our practices and continue to learn.