Blog | Jackson River

Learn how to navigate the world of marketing automation without getting overwhelmed. Discover the key considerations and strategies for implementation

This is a guest contribution by our smart friend Olga Moshinsky Woltman of LemonSkies. It’s the first of a two-part series on the recent impact of Facebook on fundraising in the social sector. Facebook fundraising is like a really big deal, as in hit-the-billion-dollar-mark in November, and we will likely see its continued expansion and growth. Loads of Facebook users are now

This is a guest contribution by our smart friend Olga Moshinsky Woltman of LemonSkies. It’s the first of a two-part series on the recent impact of Facebook on fundraising in the social sector. Fundraising via Facebook is a big deal. Circa 2015, we used to occasionally post an appeal with a link to a form (gasp), with no expectations for meaningful revenue. The Facebook donate

Discover how donors are taking #GivingTuesday seriously, how it can be great for both acquisition and sustainer conversion, and more

For years, we’ve heard nonprofit organizations talk about the dream of a single CRM: one database that offers the elusive, comprehensive, 360-degree view of each supporter. The dream is to have greater insight -- and to be able to act immediately on those insights. After years of working with organizations pursuing this state of data zen, we know that there’s no universal

Fifteen years ago, "online" was the big buzzword in the nonprofit sector. Online advocacy. Online fundraising. Online communications. It was all about engaging your constituents online. Of course, all this was done in parallel to the traditional offline efforts, which included direct mail, phone fundraising, print ads, and more. Then new buzzwords entered the mix—social,