Blog | Jackson River

PPC search has been a steady workhorse when it comes to donations-focused, down-funnel strategies: It’s relatively cost-efficient with a solid ROI (when done right). But what about all the fancy new stuff, like AI learning and audiences and voice? Having done some research of my own, I reached out to an old friend, Eric Werner, for an opinion.

About 307,000,000. That is the number of search results Google spits out in response to “marketing automation.” I am not going to undertake the gargantuan task of distilling all this information into a scannable read. Instead, I will share a few of the topics and considerations, far from comprehensive given the vastness of the subject, to begin thinking about your marketing

This is a guest contribution by our smart friend Olga Moshinsky Woltman of LemonSkies. It’s the first of a two-part series on the recent impact of Facebook on fundraising in the social sector. Facebook fundraising is like a really big deal, as in hit-the-billion-dollar-mark in November, and we will likely see its continued expansion and growth. Loads of Facebook users are now

This is a guest contribution by our smart friend Olga Moshinsky Woltman of LemonSkies. It’s the first of a two-part series on the recent impact of Facebook on fundraising in the social sector. Fundraising via Facebook is a big deal. Circa 2015, we used to occasionally post an appeal with a link to a form (gasp), with no expectations for meaningful revenue. The Facebook donate

This post originally appeared on the Salesforce.org blog as part of the #GivingTuesday Toolkit. Download the Toolkit here!On November 27, 2018, the #GivingTuesday movement turns 7. For all 7 years, the team here at Jackson River has been riding shotgun with our clients, seeking to understand how their supporters behave on #GivingTuesday and how it relates to their year-end

For years, we’ve heard nonprofit organizations talk about the dream of a single CRM: one database that offers the elusive, comprehensive, 360-degree view of each supporter. The dream is to have greater insight -- and to be able to act immediately on those insights. After years of working with organizations pursuing this state of data zen, we know that there’s no universal

Fifteen years ago, "online" was the big buzzword in the nonprofit sector. Online advocacy. Online fundraising. Online communications. It was all about engaging your constituents online. Of course, all this was done in parallel to the traditional offline efforts, which included direct mail, phone fundraising, print ads, and more. Then new buzzwords entered the mix—social,