Blog | Jackson River

Learn how WBEZ uses Springboard to test and optimize donation forms and sustainer options.

And just like that, the 2021 Nonprofit Technology Conference (NTC Everywhere) is over. It’s hard to believe how quickly the three days flew by!The NTEN team deserves thanks and praise for all the work they put into the conference, which was a triumph against many obstacles. We are inspired and renewed in our commitment to provide fundraising and advocacy technology for social

In this excerpt from our Power Fundraising with CRM webinar, VP Jennie Corman discusses the power and simplicity of the personalized one-click sustainer upgrade request, and shows examples of how Springboard clients WBEZ and the Wildlife Conservation Society successfully encourage sustaining donors to increase their monthly contribution. To learn more about one-click sustainer

Thinking about how fundraise and engage your supporters in the post-pandemic world? Join us March 17 for "Leading With Impact" hosted by Traction on Demand. Leaders from Big Brothers Big Sisters of America, Boys & Girls Clubs of America, The Leukemia & Lymphoma Society, Salesforce.org and others (including Jackson River VP Jennie Corman) will share strategies for driving

Like so many of you, we wish we could attend NTEN's Nonprofit Technology Conference #21NTC in person, but we are happy to have a virtual presence, and we hope to connect if you are attending!Our own Jennie Corman, VP of Operations & Technology Initiatives, will be presenting this year with American Jewish World Service (AJWS) and Open Doors USA on data integration strategies

An integrated CRM is only the first step toward data-driven fundraising. Fundraising success relies on continuous improvement strategies to deliver precision-targeted campaigns with meaningful personalization to achieve your organization's goals.In this webinar, learn from Jackson River's Jennie Corman (VP, Technology Operations & Initiatives) and Heller Consulting's Jett

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Success! Donors have been stepping up in amazing ways in 2020, and this continued with Giving Tuesday. According to GivingTuesday.org, total giving increased from $1.97 billion to $2.47 billion in the United States—a 25% increase over Giving Tuesday 2019.For Springboard clients, the year-over-year increase was even larger.

In our last post, we shared NextAfter’s strategies to increase year-end giving. This time, we’ll take a look at their research-proven tips for increasing sustainer donations. The following recommendations are based on NextAfter’s years of benchmarking research into online giving, including “mystery donor” studies of the online giving experience of 56 PBS stations in 2019 and

Jackson River recently hosted a webinar with Brady Josephson from NextAfter Institute, who presented research-backed strategies to optimize online giving for public media, with a special emphasis on year-end giving. Some of the findings are listed below, along with examples of how Springboard supports these proven strategies to increase both the volume and total amount of