In 2019, WBEZ (Chicago's NPR news station) sought a new fundraising solution to replace a legacy platform that no longer supported their needs. Their comprehensive evaluation criteria included flexibility in design, layout and user experience; real-time reporting; support for recurring donations and new payment types like EFT; a complete pledge drive solution; and tight integration with Salesforce.
One of the most important criteria was easy-to-manage testing. With the legacy platform, the team created each form in an A/B test from scratch, and they wanted a solution that empowered them to clone a form, update the element being tested, automatically direct the amount of traffic to each form, and report on comparative results.
In 2020, WBEZ went live with Springboard by Jackson River.