WBEZ + Springboard Case Study

August 1, 2021 | Written by Seth Merritt |

In 2019, WBEZ (Chicago's NPR news station) sought a new fundraising solution to replace a legacy platform that no longer supported their needs. Their comprehensive evaluation criteria included flexibility in design, layout and user experience; real-time reporting; support for recurring donations and new payment types like EFT; a complete pledge drive solution; and tight integration with Salesforce.

One of the most important criteria was easy-to-manage testing. With the legacy platform, the team created each form in an A/B test from scratch, and they wanted a solution that empowered them to clone a form, update the element being tested, automatically direct the amount of traffic to each form, and report on comparative results.

In 2020, WBEZ went live with Springboard by Jackson River.

Click here to read the results!

Tagged: salesforce, Springboard, Our Company

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