Olga Moshinsky Woltman (guest author)
Digital Fundraising Executive & Revenue Growth Catalyst
This is a guest contribution by our smart friend Olga Moshinsky Woltman of LemonSkies. It’s the first of a two-part series on the recent impact of Facebook on fundraising in the social sector.
Facebook fundraising is like a really big deal, as in hit-the-billion-dollar-mark in November, and we will likely see its continued expansion and growth. Loads of Facebook users are now setting up fundraisers, usually because it is their birthday and Facebook reminds them to do something charitable. It only takes seconds to set up a fundraiser, and it’s easy to invite your friends (and people you vaguely remember) to contribute.
Read more » Olga Moshinsky Woltman (guest author)
Digital Fundraising Executive & Revenue Growth Catalyst
This is a guest contribution by our smart friend Olga Moshinsky Woltman of LemonSkies. It’s the first of a two-part series on the recent impact of Facebook on fundraising in the social sector.
Fundraising via Facebook is a big deal. Circa 2015, we used to occasionally post an appeal with a link to a form (gasp), with no expectations for meaningful revenue. The Facebook donate button was a nice addition, but we carried on, focusing on our email segmentation plans. And then in August 2017, like Miley on her ball and chain, birthday fundraisers arrived to disrupt our fundraising lives.
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Misty McLaughlin
Vice President, Consulting
This post originally appeared on the Salesforce.org blog as part of the #GivingTuesday Toolkit.
Misty McLaughlin
Vice President, Consulting
For years, we’ve heard nonprofit organizations talk about the dream of a single CRM: one database that offers the elusive, comprehensive, 360-degree view of each supporter. The dream is to have greater insight -- and to be able to act immediately on those insights.
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Alice Hendricks
CEO
Join me March 14 from 3-4 p.m. ET for a free webinar on Digital-First Donor Experiences. I’ll talk about what the omnichannel future looks like for the social sector; the emerging world of supporter experiences (SX); and how organizations can make the leap to new, digital-first ways of thinking and working.
At the same moment it occured to me that I needed a new dress, Ann Taylor also knew.
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