We hear the terms “disruption” or “disruptive innovation” thrown around regularly by sector experts and industry wonks. Companies like AirBNB and VRBO disrupted the hotel industry. Amazon initially disrupted the book sales market, and people are now speculating about how it will disrupt the organic grocery niche.

In our recent blog post featured on NTEN’s website, we encouraged nonprofit organization’s to become Digital-First organizations. Digital-First is a methodology—a new way of thinking and working—which acknowledges that the digital landscape, and your audiences’ expectations, will always be changing. Today, we’re going to revisit the Digital-First methodology, and talk about how you can use it to think about, and categorize, your online presence.