Olga Moshinsky Woltman (guest author)
Digital Fundraising Executive & Revenue Growth Catalyst
5 Insights on Search
PPC search has been a steady workhorse when it comes to donations-focused, down-funnel strategies: It’s relatively cost-efficient with a solid ROI (when done right). But what about all the fancy new stuff, like AI learning and audiences and voice? Having done some research of my own, I reached out to an old friend, Eric Werner, for an opinion.
Olga Moshinsky Woltman (guest author)
Digital Fundraising Executive & Revenue Growth Catalyst
About 307,000,000. That is the number of search results Google spits out in response to “marketing automation.” I am not going to undertake the gargantuan task of distilling all this information into a scannable read. Instead, I will share a few of the topics and considerations, far from comprehensive given the vastness of the subject, to begin thinking about your marketing automation.
Read more » Olga Moshinsky Woltman (guest author)
Digital Fundraising Executive & Revenue Growth Catalyst
This is a guest contribution by our smart friend Olga Moshinsky Woltman of LemonSkies. It’s the first of a two-part series on the recent impact of Facebook on fundraising in the social sector.
Facebook fundraising is like a really big deal, as in hit-the-billion-dollar-mark in November, and we will likely see its continued expansion and growth. Loads of Facebook users are now setting up fundraisers, usually because it is their birthday and Facebook reminds them to do something charitable. It only takes seconds to set up a fundraiser, and it’s easy to invite your friends (and people you vaguely remember) to contribute.
Read more » Olga Moshinsky Woltman (guest author)
Digital Fundraising Executive & Revenue Growth Catalyst
This is a guest contribution by our smart friend Olga Moshinsky Woltman of LemonSkies. It’s the first of a two-part series on the recent impact of Facebook on fundraising in the social sector.
Fundraising via Facebook is a big deal. Circa 2015, we used to occasionally post an appeal with a link to a form (gasp), with no expectations for meaningful revenue. The Facebook donate button was a nice addition, but we carried on, focusing on our email segmentation plans. And then in August 2017, like Miley on her ball and chain, birthday fundraisers arrived to disrupt our fundraising lives.
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Misty McLaughlin
Vice President, Consulting
This post originally appeared on the Salesforce.org blog as part of the #GivingTuesday Toolkit.
