
Seth Merritt
Director of Business Development
Success! Donors have been stepping up in amazing ways in 2020, and this continued with Giving Tuesday. According to GivingTuesday.org, total giving increased from $1.97 billion to $2.47 billion in the United States—a 25% increase over Giving Tuesday 2019.
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Seth Merritt
Director of Business Development
In our last post, we shared NextAfter’s strategies to increase year-end giving. This time, we’ll take a look at their research-proven tips for increasing sustainer donations. The following recommendations are based on NextAfter’s years of benchmarking research into online giving, including “mystery donor” studies of the online giving experience of 56 PBS stations in 2019 and 70 public radio stations in 2020.
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Seth Merritt
Director of Business Development
Jackson River recently hosted a webinar with Brady Josephson from NextAfter Institute, who presented research-backed strategies to optimize online giving for public media, with a special emphasis on year-end giving. Some of the findings are listed below, along with examples of how Springboard supports these proven strategies to increase both the volume and total amount of online donations.
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Olga Moshinsky Woltman (guest author)
Digital Fundraising Executive & Revenue Growth Catalyst
Get Your 2020 #GivingTuesday Plan Together
It’s been a year. Pandemic. Protests. Wildfires. Murder hornets. But what about fundraising, you say? And how do we prepare for giving season in this unpredictable and unsettling year?
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