Misty McLaughlin
Vice President, Consulting
And that's a wrap. #GivingTuesday 2018 has celebrated its 7th birthday, ushered in the year-end fundraising season, raised $380 million USD for causes around the globe, and already saved the date for its 8th birthday (December 3, 2019).
Read more » Misty McLaughlin
Vice President, Consulting
By now, you’ve likely heard from CNN, Slate, the Washington Post, or anywhere else you get your news that the ACLU had its best fundraising weekend on record: $25 million from almost 400,000 donors in 48 hours, following its lawsuit against President Trump's Muslim ban.
Read more » Misty McLaughlin
Vice President, Consulting
We’re looking for a silver lining this January, and we’ve found it in this fact: From post-election passion to Giving Tuesday through EOY, our Springboard clients (like many worthy causes) raised more in the last quarter of the year than in the rest of 2016 -- or any other year-end, ever.
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Kate Bertram
Senior Marketing Manager
Jackson River at NTC
I can’t wait for NTC this year! Not only does it mark Jackson River’s eighth birthday, but we will have two great sessions with our clients: "The Modern Digital Team" with NRDC and "Unleash the Power of the People" with the Drug Policy Alliance. Will you be there?
Read more » Misty McLaughlin
Vice President, Consulting
Advocacy is central to the Drug Policy Alliance’s mission. Since DPA began using Springboard to target its supporters in September, they’ve seen an impressive 15% response rate on calls-to-action and 95% deliverability rate of their messages to decision-makers. We asked Megan Farrington, Digital Director at DPA, to tell us more.
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