In our recent blog post featured on NTEN’s website, we encouraged nonprofit organization’s to become Digital-First organizations. Digital-First is a methodology—a new way of thinking and working—which acknowledges that the digital landscape, and your audiences’ expectations, will always be changing. Today, we’re going to revisit the Digital-First methodology, and talk about how you can use it to think about, and categorize, your online presence.

From the outset of developing a new web site for The Natural Resources Defense Council (NRDC) a year ago, we knew from the very beginning that the site would be responsive and mobile friendly. That goes without saying these days. Our goal was to create a superb site visitor experience on various devices and platforms. In this article I will discuss some of the components that went into NRDC's theme as well as the build process.