Another NTC is in the books for Jackson River!
We had a great time at #16NTC connecting with the NTEN community and listening to everyone’s ideas and challenges. As expected, we saw many organizations still trying to find modern fundraising and advocacy toolsets to meet their ambitious goals, so it was fun to see people getting excited about the capabilities of our Springboard platform. (It still excites us, too.)
We also met with many organizations who believe – as we do – that a change in technology is not an end in itself, but an opportunity to reflect and refine a larger thought framework. That can be a daunting proposition, but we enjoyed the chance to talk in depth about our approach to that pivotal moment in a nonprofit’s development: becoming a digital first organization.
Our two conference sessions treated those two sides of the coin. The first session was about big-picture thinking for nonprofit digital programs, and our second session was about new advocacy tools and tactics. Here are a few highlights:
On Wednesday, Alice, Misty, and our client Michelle Egan (Deputy Director of Marketing and Engagement at NRDC) co-presented “Modern Digital Teams: Building a Digital Program That Works.” Based on our years of working with forward-looking organizations, Alice and Misty framed the session with the radical idea of a “digital first” approach to building and growing communications, marketing, and fundraising programs, including the people, processes, and technology that power them.
Michelle’s story about the evolution of NRDC’s digital strategy inspired a lot of people… and spurred a lot of questions, leading to a fun, interactive, Q&A-style session. Afterwards, the Jackson River booth was packed with people eager to get Michelle, Misty and Alice’s thoughts on their digital dreams and woes.
CLICK HERE to see the presentation materials for "Modern Digital Teams." You can also hear Michelle and Misty share some of the session ideas in an interview with Tony Martignetti’s Nonprofit Radio: https://soundcloud.com/nten-org/mclaughlin-egan
On Thursday, Misty took the stage again – this time with Megan Farrington and Kristen Millnick from the Drug Policy Alliance – for “Unleash the Power of the People: Using Peer to Peer for Advocacy, Fundraising, and List-Building.” Combining a peer-to-peer program with a robust advocacy campaign is an exciting new idea for all of us, and it was great to showcase DPA’s innovative “Carers Circle” campaign.
DPA uses Jackson River’s Springboard to provide a platform for supporters to tell their own stories, educate their networks on a specific issue, and encourage advocacy actions – and they expect it will make a significant impact in upcoming policy discussions.
CLICK HERE to see the presentation materials for "Unleash the Power of the People."
The Jackson River team left NTC in San Jose equal parts exhausted and inspired. And now that we’re back home, the real work begins: continuing to tailor Springboard - and our consulting services - in ways that make sense for our wonderful clients.
We hope to see you at NTC 2017 in Washington, DC!