Giving Tuesday is one of my favorite days, not because our clients are so successful (they rocked it this year, we’re seeing double digit year-over-year growth) but because I get to make the Jackson River annual company match, where our staff are encouraged to donate to a cause near and dear to them (not necessarily one of our clients) and I’ll match it. Here is a sampling of where we gave this year, and of course it’s never to late to contribute if you too are moved by one of these groups.
— Alice Hendricks, CEO

When it comes to fundraising, which delivers better results: doom and gloom? Or hope? I’ve been pondering the idea of framing, the way we present information to prospective and current donors, both positive and negative, in hopes of securing a contribution. While there are academic studies on behavioral biases, there is not an overwhelming body of research when it comes to the impact of positive versus negative spin on charitable giving. So let’s break down what we do know.