
Tom Williamson
President and COO
As part of our ongoing commitment to public media, Jackson River is pleased to offer this free webinar to help stations of all sizes maximize revenue during the year-end giving season.
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Olga Moshinsky Woltman (guest author)
Digital Fundraising Executive & Revenue Growth Catalyst
Get Your 2020 #GivingTuesday Plan Together
It’s been a year. Pandemic. Protests. Wildfires. Murder hornets. But what about fundraising, you say? And how do we prepare for giving season in this unpredictable and unsettling year?
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Alice Hendricks
Founder & Advisor
Giving Tuesday 2019, Where We Gave
Giving Tuesday is one of my favorite days, not because our clients are so successful (they rocked it this year, we’re seeing double digit year-over-year growth) but because I get to make the Jackson River annual company match, where our staff are encouraged to donate to a cause near and dear to them (not necessarily one of our clients) and I’ll match it. Here is a sampling of where we gave this year, and of course it’s never to late to contribute if you too are moved by one of these groups.
— Alice Hendricks, CEO

Olga Moshinsky Woltman (guest author)
Digital Fundraising Executive & Revenue Growth Catalyst

Olga Moshinsky Woltman (guest author)
Digital Fundraising Executive & Revenue Growth Catalyst
When it comes to fundraising, which delivers better results: doom and gloom? Or hope? I’ve been pondering the idea of framing, the way we present information to prospective and current donors, both positive and negative, in hopes of securing a contribution. While there are academic studies on behavioral biases, there is not an overwhelming body of research when it comes to the impact of positive versus negative spin on charitable giving. So let’s break down what we do know.
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