Olga Moshinsky Woltman (guest author)
Digital Fundraising Executive & Revenue Growth Catalyst
This is a guest contribution by our smart friend Olga Moshinsky Woltman of LemonSkies. It’s the first of a two-part series on the recent impact of Facebook on fundraising in the social sector.
Fundraising via Facebook is a big deal. Circa 2015, we used to occasionally post an appeal with a link to a form (gasp), with no expectations for meaningful revenue. The Facebook donate button was a nice addition, but we carried on, focusing on our email segmentation plans. And then in August 2017, like Miley on her ball and chain, birthday fundraisers arrived to disrupt our fundraising lives.
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Misty McLaughlin
Vice President, Consulting
Spend #19NTC With Us
Coming to Portland for the Nonprofit Technology Conference? We’ll have a big Jackson River+Springboard crew there, and we want connect with you.
Here’s where to find us:
Alice Hendricks
CEO
Dear Friends,
As many of you were likely also doing, my partner and co-founder Tom Williamson and I were up til midnight on New Year’s Eve, as we’ve been every year for the last 10 years, refreshing our dashboards, watching donations roll in and feeling thrilled for our amazing clients’ successes. One of these years I’ll try to make it until midnight Pacific Time (hi, Ayumi Stubbs!) before falling asleep with my laptop open.
Read more » Misty McLaughlin
Vice President, Consulting
And that's a wrap. #GivingTuesday 2018 has celebrated its 7th birthday, ushered in the year-end fundraising season, raised $380 million USD for causes around the globe, and already saved the date for its 8th birthday (December 3, 2019).
Read more » Alice Hendricks
CEO
One of my very favorite Jackson River traditions is staying up late on Giving Tuesday and making the matching donations to the incredible organizations our staff supported.
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