Blog | Jackson River

It’s been a year. Pandemic. Protests. But what about fundraising, you say? How do we prepare for giving season in this unpredictable and unsettling year

Mission fuels fundraising, fundraising enables mission. Neither can exist without the other. The differences of opinions between program delivery and development teams tend to not be overtly aggressive (i.e. I personally have not witnessed things come to blows, but if you have, PM me). Still, the two groups often have very different points of view. So why do these two

When it comes to fundraising, which delivers better results: doom and gloom? Or hope? I’ve been pondering the idea of framing, the way we present information to prospective and current donors, both positive and negative, in hopes of securing a contribution. While there are academic studies on behavioral biases, there is not an overwhelming body of research when it comes to the

PPC search has been a steady workhorse when it comes to donations-focused, down-funnel strategies: It’s relatively cost-efficient with a solid ROI.

Learn how to navigate the world of marketing automation without getting overwhelmed. Discover the key considerations and strategies for implementation

This is a guest contribution by our smart friend Olga Moshinsky Woltman of LemonSkies. It’s the first of a two-part series on the recent impact of Facebook on fundraising in the social sector. Facebook fundraising is like a really big deal, as in hit-the-billion-dollar-mark in November, and we will likely see its continued expansion and growth. Loads of Facebook users are now

This is a guest contribution by our smart friend Olga Moshinsky Woltman of LemonSkies. It’s the first of a two-part series on the recent impact of Facebook on fundraising in the social sector. Fundraising via Facebook is a big deal. Circa 2015, we used to occasionally post an appeal with a link to a form (gasp), with no expectations for meaningful revenue. The Facebook donate