The promise of Salesforce, Marketing Cloud and Springboard is the opportunity to finally create some of the programs and processes that we already know our constituents want, but also to be able to dream and create new offerings that we haven’t even imagined yet.Debbie SchneidermanExecutive Director, Marketing and Digital Programs, WCS
The Wildlife Conservation Society (WCS) had a long-term vision for building relationships with members and supporters, in service of its mission to conserve the world’s largest wild places. To achieve their ambitious plans, WCS knew it would need an entirely new technology ecosystem. The organization chose Salesforce as its supporter hub, engaging Traction on Demand as a strategic partner to roll out both Salesforce for CRM and Marketing Cloud for email marketing. WCS chose Springboard, a digital-first platform for online fundraising, advocacy, and events, to power its creative forms and to collect interaction data. Jackson River, the creators of Springboard, worked hand-in-hand with Traction on Demand to implement a tightly-integrated technology system that powers personalized donor and activist journeys; insightful, centralized data and reporting; and a comprehensive, detailed view of each supporter.
What we love about working with Jackson River and Traction on Demand is that it’s a true partnership. We’re trying to build something together. We get to ask: What problems can we solve together? What big thoughts can we think together? To my core, I couldn’t be happier with the selection that we made for both of these partnerships.Debbie SchneidermanExecutive Director, Marketing and Digital Programs, WCS