Today we’re wrapping up Dreamforce 2018. In case you weren’t on the ground in San Francisco this week, here are our takeaways after a full week of learning, connecting, and hearing from some of the social sector’s finest:
1. Einstein Voice & Bots could be transformative.
While we’ve long appreciated the power of Salesforce’s Einstein AI, its uses just got seriously practical for orgs of all sizes. Salesforce.org just announced its upcoming release of Einstein Voice, which will allow Salesforce users to enter and manipulate NPSP data in a fully-voice-controlled, hands-free mode -- a major boon for fieldwork, on-the-ground events, and grassroots campaigns.
The upcoming Einstein Bots will give nonprofits an easy way to get started with bots that power supporter and service recipient interactions, focusing staff time instead on higher-impact interactions.
2. Digital-first organizations are using Salesforce to create segments of one.
“Imagine if personas were real, and we had one for every person who engages with us.” - Cynthia Padera, Media Matters for America
We were fortunate to be in the audience for the Super Session Becoming a Digital-First Nonprofit in the Engagement Revolution, where our smart client Media Matters spoke about how the organization is using Salesforce, Springboard, Marketing Cloud and other tech to achieve truly personalized, omnichannel supporter experiences -- across its marketing and programmatic work.
3. The Amplify community is the best!
Amplify is an initiative to empower underrepresented voices in tech, their allies and accomplices. As proud Amplify Bronze Partners, we were honored to help Celebrate + Build Community + Educate at the annual Amplify@Dreamforce Breakfast. This year was all about the Amplify Community Groups initiative and regional-specific connections.
If you’re not already an Amplify member, consider joining us! Will we see you next year’s Amplify@Dreamforce breakfast?
4. Federated & chapter-based orgs have a lotta tech talking to do -- to each other.
At the Shared Services, Shared Mission session, we had a great time talking with Traction on Demand and Big Brothers Big Sisters of America about how federated, affiliated, and chapter-based organizations can use Salesforce and related digital tech to deliver an integrated experience to their supporters. Our big takeaways: 1) tech can be a driver for major strategic change across a chapter-based system; and 2) federated orgs need more peer support from each other in order to pursue large-scale digital tech and strategy initiatives.
And that’s a wrap! If you didn’t make it this year, we hope to see you for #DF19 next fall.