Public media stations around the country rely on Springboard’s digital fundraising solutions, and product manager Megan Farrington identifies new features and functions to keep our clients in the vanguard of digital fundraising. As a result of her hands-on experience, she’s an expert on current trends in public media fundraising. With #PMDMC2021 coming up, we asked her about changes she’s seen in public media fundraising over the past year.
Success! Donors have been stepping up in amazing ways in 2020, and this continued with Giving Tuesday. According to GivingTuesday.org, total giving increased from $1.97 billion to $2.47 billion in the United States—a 25% increase over Giving Tuesday 2019.
In our last post, we shared NextAfter’s strategies to increase year-end giving. This time, we’ll take a look at their research-proven tips for increasing sustainer donations. The following recommendations are based on NextAfter’s years of benchmarking research into online giving, including “mystery donor” studies of the online giving experience of 56 PBS stations in 2019 and 70 public radio stations in 2020.
Jackson River recently hosted a webinar with Brady Josephson from NextAfter Institute, who presented research-backed strategies to optimize online giving for public media, with a special emphasis on year-end giving. Some of the findings are listed below, along with examples of how Springboard supports these proven strategies to increase both the volume and total amount of online donations.
Learn about Salesforce and donation processing in order to improve and optimize your fundraising strategies based on relevant data and digital initiatives.
Salesforce is an incredibly customizable CRM for any industry. These Salesforce CRM donation apps and integrations can help build your nonprofit’s system.
Donations are a necessity for keeping your nonprofit financially healthy. While nonprofits appreciate every donation, recurring donations (also known as sustaining donations) are key for generating sustainable and reliable monthly revenue. Recurring donors give more over the course of their involvement with your nonprofit, and donors who participate in a recurring giving program are more likely to interact with your nonprofit and build a meaningful, long-term relationship.
When it comes to fundraising, which delivers better results: doom and gloom? Or hope? I’ve been pondering the idea of framing, the way we present information to prospective and current donors, both positive and negative, in hopes of securing a contribution. While there are academic studies on behavioral biases, there is not an overwhelming body of research when it comes to the impact of positive versus negative spin on charitable giving. So let’s break down what we do know.