And that's a wrap. #GivingTuesday 2018 has celebrated its 7th birthday, ushered in the year-end fundraising season, raised $380 million USD for causes around the globe, and already saved the date for its 8th birthday (December 3, 2019).

By now, you’ve likely heard from CNN, Slate, the Washington Post, or anywhere else you get your news that the ACLU had its best fundraising weekend on record: $25 million from almost 400,000 donors in 48 hours, following its lawsuit against President Trump's Muslim ban.

Advocacy is central to the Drug Policy Alliance’s mission. Since DPA began using Springboard to target its supporters in September, they’ve seen an impressive 15% response rate on calls-to-action and 95% deliverability rate of their messages to decision-makers. We asked Megan Farrington, Digital Director at DPA, to tell us more.