I’m generally motivated to write a blog post at the end of the year as I head into retrospective mode, getting all mushy and lovey-dovey about Jackson River. I feel that this year, the purposefulness, but also the weight, of working in the progressive space against an administration that is just so much worse than we could’ve imagined. The #resistance is real, crucial and exhausting.
So as we set our sights on the work we’ll do in 2018, I’m motivated again by the great words of SNL’s Kate McKinnon:
“I’m not giving up, and neither should you.”
This is how she closed out the Cold Open on the election week 2016 broadcast of Saturday Night Live, dressed as Hillary Clinton, singing Hallelujah, shortly after Leonard Cohen died. (Watch it below. It’s still fabulous and moving - maybe more so if you are also a Leonard Cohen fan.)
Reflecting upon our work at Jackson River this last year, we are energized, and we are preparing to go the distance. We spent 2017 in lock-step with our clients, all of whom are fighting the good fight with every bit of energy, strategy, tactic, dollar and prayer that they have. We’re grateful and proud to be in the thick of it with our partners at the ACLU, who pushed back against the Muslim Ban and worked to protect voting rights and immigrants’ rights; International Rescue Committee, who responded to humanitarian crises worldwide and opposed the administration’s anti-refugee policies; Islamic Relief USA, who raised funds to help the world’s most vulnerable; Drug Policy Alliance, who actively resisted Jeff Sessions’ harmful escalation of the war on drugs; Physicians for Human Rights, who raised visibility of human rights violations in Syria; and so many others.
Our friendships with our clients and partners continue to fortify us, give us hope, and make us laugh on the daily. I’m glad you’re here.
And, tired or not, we got a lot done this year, including:
- Launched a number of new Springboard clients, including Wildlife Conservation Society, Physicians for Human Rights, and American Jewish Committee
- Rolled out tons of new Springboard features, including One-Click Donate, integration with ApplePay, a new Donor Portal, Advocacy Legislator Lookup, Custom Advocacy Groups, a Form Cloning Library, and much more
- Got to support the ACLU on their massive #resistance fundraising efforts throughout the year, particularly last January’s travel ban weekend raising $25 million in 48 hours using Springboard
- Were featured in Firefly Partners’ Guide to Online Fundraising Tools
- Presented on Digital-First Strategies in an Ever-Evolving World at 2017 Bridge Conference (with our lovely client the ASPCA)
- Taught on the topic of Becoming a Digital-First Organization in the Nonprofit Technology Network’s Professional Certification Program
- Gave a keynote address on Member Experience at the PBS General Managers Summit
- Wrote some words about Why Client Service is the #1 Key to Success, 7 Mistakes Nonprofits Make When Buying Software, and How Nonprofits Can Choose Better Tools
2018 brings us to our 10th anniversary, and we’re celebrating at the Nonprofit Technology Conference in April in New Orleans. Sign up here for an invite to the biggest birthday bash we’ve ever hosted, at a haunted bar overlooking Jackson Square in the French Quarter. At NTC, we’re also hosting the first-ever Springboard User Meetup (if you’re a Springboard user, let us know if you can make it!), presenting sessions with both the ASPCA and Media Matters, and exhibiting with our usual booth. Most exciting of all, we’ve got a bunch of new Springboard clients launching and a roadmap rich with new features, all already underway.
As you know, impact is the buzzword-of-art in the nonprofit space. Everyone has to show impact. There are pros and cons of asking nonprofits to measure impact, but regardless, as the year came to a close, I asked my colleagues what their greatest impact at Jackson River had been in 2017. I got similar answers from most people, but Senior Developer Scott Phillips summed it up perfectly:
“It’s great to be able to channel my white-hot rage into something that feels worthwhile.”
And that is exactly why we’re here and why we do what we do.
Thank you, as always, for being in our corner.