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Blog | Jackson River

Posts about Salesforce:
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In Search of the Elusive, 360-Degree View of Your Supporters?
For years, we’ve heard nonprofit organizations talk about the dream of a single CRM: one database that offers the elusive, comprehensive, 360-degree view of each supporter. The dream is to have greater insight -- and to be able to act immediately on those insights. After years of working with organizations pursuing this state of data zen, we know that there’s no universal
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